Sensodyne Dental Health Spa Hits the Highways
GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational…
Bavaria’s infamous orange dress bleacher stunt pushes the limits of ambush marketing
Surprise stunts and guerrilla marketing campaigns can spark a media firestorm, but sometimes it can…
Kenmore Makes Gallery Brand New
Kenmore is revamping its image with a new logo, product line and website to connect…
Social Media Toolbox
Most event marketers are trying to find the best way to maximize the power of…
DEWmocracy Tour Concludes at Indy
Mountain Dew’s DEWmocracy 2 Tour, a seven-stage, 12 month consumer-driven campaign that launched in July…
Verizon, Tillamook and Animal Planet Are More Than Meets the Eye
When it comes to taking a new brand to market, sometimes it pays to be…
TLC Makes a Splash to Promote its Summer Programming
As part of its summer tune-in strategy, TLC targeted New Yorkers on May 25 with…
Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in…
Cartoon Network Tour Takes on Childhood Obesity
Cartoon Network is refreshing its six-year-old tour by changing its platform from Get Animated to…
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as…