Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online…
Merrell Meets Athletes in the Mud
Merrell, the outdoor footwear and apparel brand, as part of its title sponsorship of the…
Five Tips for Activating a Luxury Event, Kia-Style
Kia, the auto brand best known for its affordable cars, earlier this year launched a…
Disney Craze ‘Doc McStuffins’ Treats Kids to Mobile Clinic
(Photo: DISNEY JUNIOR/Lorenzo Bevilaqua) To gets kids rip-roaring with excitement for the season two premiere…
EventTech 411: Mobile Device Strategies
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Three Things to Consider After the Boston Marathon
When the waves of raw emotion passed following the bombings at the Boston Marathon in…
Lion Forge Comics Uses Experiential to Break Through
The comics industry is extremely top-heavy. Industry giants DC and Marvel dominate it, with a…
Just for Men Celebrates Hair, Grey Hair and All
Twenty-somethings get grey hairs, too. At least, that’s the message Just For Men wanted to…
Why Cole’s Quality Foods is Targeting Tailgaters
The longest running tailgating party in the U.S. is the Florida-Georgia game in Jacksonville, FL,…
Negra Modelo Partners with Rick Bayless to Court Chefs
Negra Modelo, a dark, Munich-style lager that is brewed and bottled in Mexico, on August…