Office Max and Mutual of Omaha Go Viral with Targeted Videos
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science…
DQ Celebrates Blizzard with 25-City Road Trip
Dairy Queen is celebrating the 25th anniversary of its iconic Blizzard treat by taking a…
Jockey Road Trips This Summer to Promote its Classic Line
Jockey is driving awareness for its Classics line of underwear (especially popular among men ages…
WE tv Wedding Tour Expands to 20 Malls in 2010
Based on the success of last year’s three-market tour, the WE tv network and Wedding…
Mobile apps: The new takeaway at consumer events
Just when you think you’ve seen it all, you haven’t. This is especially true in…
Samsung Dodgeball Has Players Buzzing About its Newest Phone
Samsung Mobile on May 12 broke the Guinness World Record for the largest game of…
Eco-Friendly Pop-Ups
Event marketers have a real challenge on their hands when it comes to building eco-friendly…
Express Shows Its Style for New IPO
To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited)…
Adult Swim Takes its Tour Strategy from Day to Night
Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus…
Cord-Free At The CTIA Wireless 2010
Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at…