Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand B-to-C Events, Technology Posted on December 9, 2013 by Kenneth Briodagh From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles From Jersey Mike’s Shore to Visa Print Shop, Top 12 Activations at Super Bowl LX Experience How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences Field Report: Six Trade Show Booth Ideas from World of Concrete 2026