Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand B-to-C Events, Technology Posted on December 9, 2013 by Kenneth Briodagh From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Free to Nominate: The Event Industry ‘Watchlist’ Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene EM All Access: Continental Tire and Non-Endemic Sponsorships Four Tips for Making the Most of Your Proprietary Event