B-to-C Events

College Inn Fans Trade ‘Likes’ for Soup

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College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give…

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The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
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  1. Paycom Makes a Loyalty Play at SHRM26
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    Paycom Makes a Loyalty Play at SHRM26

  2. 5 Big Experiential Themes from Fanatics Fest 2026
    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  3. Experiential Marketing Trend of the Week: Commiseration Activations
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  4. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
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    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

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    Swag That Works: The New Rules for Trade Show Giveaways

  6. The Brief: Hut Originals and Running Vaults
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    The Brief: Hut Originals and Running Vaults

  7. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
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    3 Things We Loved from Laneige’s Wonder Lab Pop-up

  8. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
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