Coca-Cola and the Science of Happiness - Event Marketer

Coca-Cola and the Science of Happiness

Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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