B-to-C Events

Coca-Cola and the Science of Happiness

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Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded…

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This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  2. Swag That Works: The New Rules for Trade Show Giveaways
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  5. Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
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    Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

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    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. Survey Says: How LYX Designs Event Feedback to Fuel Discovery
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    Survey Says: How LYX Designs Event Feedback to Fuel Discovery

  8. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
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    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  9. Experiential Marketing Trend of the Week: Creator Summits
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