SVEDKA Vodka’s Mermaid Parade Cube Experience
SVEDKA activated a sampling "cube experience" along the route of the Mermaid Parade, a 30-year…
Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn
Ben & Jerry’s is on the road again, but this year the brand’s sampling tour…
Goose Island Nestles into Music Festival Sponsorship
In year one of a three-year partnership as the exclusive beer provider at Chicago’s Pitchfork…
Blue Moon Agave Nectar Launches at Street Fair
MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time…
MillerCoors’ Blue Moon Agave Nectar Beer Launch
MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time…
EM@MLB FanFest, Part II: Under Armour, Chevy and More
There’s no better way to win the hearts of wannabe professional baseball players than to…
Intel Focuses on Retail with Six-Month World Tour
Intel wants consumers to know that it’s more than just a chipmaker. So to demonstrate…
Pilot Pen Mobile Tour Touts Mistake-Free Writing
Pilot Pen has launched a mobile tour to get its new FriXion (pronounced like “friction”)…
Celebrity Cruises Lawn Club Experience
Celebrity Cruises for the first time steered its way into experiential marketing on June 10…
EM@MLB FanFest, Part I: Home Runs and Foul Balls
Earlier this week, Event Marketer editors escaped the oppressive heat of the city and joined…