Lysol Launches Foaming Soap with Spa Experience
Lysol is showing off its softer side with Lysol Touch of Foam, a new line…
Colombia Rolls out the Welcome Mat
Colombia has an image problem. To combat that, the country's tourism arm, the Colombia Country…
Rémy Martin Treats Influencers to VIP-Style Night
Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its…
Bell Promotes New Helmets Through Sturgis Bike Rally Sponsorship
Bicycle and motorsports equipment manufacturer Bell Helmets this spring is reaching out to non-endemic consumers…
Hallmark Pulls off a Paperless Conference
The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values…
HISTORY Tour Gets People Counting
HISTORY in March launched a mobile “Count the Cars Tour” to promote the April 9…
Spring Break 2013: South Padre Island
EM fled the winter chill and hit the beaches for Spring Break in South Padre…
Special Report: Spring Break 2013
EM editors Rachel Kirkpatrick and Kenneth Briodagh kissed the frigid Northeast goodbye and embedded themselves…
EventTech 411: Startups from SXSW
Every conversation in the event marketing industry eventually comes around to technology. You want to…
How to Select the Right Brand Ambassador for the Job
Event staffers today come in every stripe and skill set and it’s up to you…