How Microsoft Reinvented the Worldwide Partner Conference
Microsoft’s Worldwide Partner Conference landed this year at the George R. Brown Convention Center in…
Inside Friendship Dairies’ Social Media Startup Strategy
Last year, New York-based Friendship Dairies saw big, national competitors encroaching into its home territories…
How Pop-Tarts Connects with ‘Digital Concert Groupies’
There’s a new breed of concertgoers emerging in this digital landscape—two out of every three…
EventTech 411: Mobile Management and Engagement Tools
Every conversation in the event marketing industry eventually comes around to technology. You want to…
In-Vehicle Engagements Differentiate Toyota’s ‘Go Places’ Tour
In the spirit of that summertime family ritual, the road trip, Toyota in July packed…
EM@The Mermaid Parade
SVEDKA Vodka samples a 30-year-old Coney Island, Brooklyn, NY, tradition
Food Bank For New York City Delivers Healthy Snacks
Ice cream trucks are synonymous with summer, but for the second season in a row…
Ender’s Game Brings Movie Sets to Comic-Con
To build on the excitement already brewing for the long-awaited film adaptation of Orson Scott…
Atlantic City Hits the Road to Showcase its Offerings
The Atlantic City Alliance is sponsoring the Live from AC roadshow, a two-story pop-up that…
