EM All Access: Three Minutes with Intel Extreme Masters

EM All Access: Intel Extreme Masters

Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In this episode of All Access, host Joe English sits down with Program Manager George Woo to talk about the evolution of Intel Extreme Masters—and why young consumers can’t get enough of it.


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