American Express Charges EM’s Own with Parade Duty
Under the cover of darkness, 4:30 a.m. Aug. 22, I set off for Provincetown, MA,…
AT&T to Cowboys Fans: Every Drive Matters
AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys,…
Inside the America’s Cup Pop-Up Park Experience
Oracle Team USA may have made a historic comeback in the America’s Cup race this…
AORN’s Virtual Portal Drives Live Registration
For event organizers, the thought of going digital can be a scary one. What if…
Canon’s Interactive Gallery Targets Serious Shutterbugs
To raise awareness and educate serious photographers about its PIXMA PRO series of printers, Canon…
How SXSW Crowdsources its Content with PanelPicker
Five years ago South by Southwest waded into the crowdsourcing pool, allowing its attendee community…
NBC Rolls Mobile Experience to Sunday Night Football Games
The network that brings America one of its favorite Sunday night traditions is giving fans…
Summer Sampling Goes Hyper-Local to Tantalize Tastebuds
If this summer’s sampling activations are any indication, small is the new big. The mass-market…
Why Match.com is Going Offline with Live Events
Venerable dating site Match.com has been making love connections among singles through a 100-percent online…
Merrell Meets Athletes in the Mud
Merrell, the outdoor footwear and apparel brand, as part of its title sponsorship of the…