Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities…
Legal Action: MasterCard Takes Back World Cup Heads Roll At FIFA
A New York federal district court ruling this month gave MasterCard International the right to…
B-to-B Events: IBM Hosts Multi-venue Town Hall In China
Just months after it executed a five-venue town hall meeting for 19 000 attendees across…
Street Marketing: Dewar’s Goes Live To Commemorate Prohibition Repeal
Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push…
Strategy: BB&T To Use New Deal To Target NASCAR Partners Suppliers
BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in…
Activation: Subaru Highlights Action Sports Relationships At Community Festival
Subaru of America used its sponsorship of this month’s Balboa Park December Nights community festival…
Integrated Campaigns: Totino’s Takes Three-pronged Approach To X Games
To introduce its new Mega Pizza Rolls to active teens General Mills’ Totino’s brand is…
Sports Marketing: Amex Offers Exclusive Benefits Through USGA Sponsorship
American Express’ recently announced multiyear sponsorship of the United States Golf Association is the first…
Launch Events: Saturn Shines At Hard Rock Café
General Motors used a bash at New York City's Hard Rock Café to unveil three…
College Marketing: Toyota Enlists Art Students To Launch Yaris
Toyota has "hired" 10 art-school classes to create launch campaigns for its new Yaris subcompact.…