The Hub excites ‘Transformers’ fans with a ‘Great American Tour’
To drive awareness for its all-new computer generated animated TV series “Transformers Prime,” The Hub…
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out…
Brands Seek Out Everyday Influencers
There’s no one like a trusted friend to give you advice, about your relationships, your…
Cheeses of France Creates Pop-Up Twitter Café
Openhouse Gallery on New York City’s Mulberry Street last week became a fromagerie of sorts,…
Hyundai Creates Pop-Up Gallery to Showcase New Veloster
For five days from Oct. 19 to 23, Hyundai inhabited the Re:Mix Lab, a new…
Scholastic’s Magic School Bus Arrives on a Barge for an Ocean Themed Lesson
In celebration of the 25th anniversary of “The Magic School Bus” series, Scholastic on Oct.…
The EM Interview: Ruud Janssen
Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and…
Shape Mag Celebrates Turning 30 in Style
Shape magazine last week celebrated its 30th birthday with a party in New York City…
Brands Build Relationships Through Sponsorship
Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music…