Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around…
Luxe Events : Lincoln Entices Consumers With Culinary Experience
Lincoln is giving prospects the chance to test-drive four new vehicles—and get tips for creating…
Youth Marketing: Publisher Puts Purple Porta-potty On The Road
In lieu of the standard author’s book tour Scholastic is taking a themed environment on…
Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal
General Motors was pleased enough with Cadillac’s year-old sponsorship of the Phipps Plaza shopping mall…
Mobile Marketing: Jimmy Dean Takes Breakfast On The Road
Sara Lee’s Jimmy Dean brand is hitting the road with the Happy Breakfast tour—a six-month…
Mobile Tours: Time Inc. Magazines Let Advertisers Connect At Family Events
Time4Media the lifestyle magazine subsidiary of Time Inc. is sending Field & Stream and Outdoor…
Community Relations: Crown Royal Expands Barbershop Renovation Program
Crown Royal is expanding a program it instituted last year to renovate and refurbish barbershops…
Activation: Alltel Takes ‘My Circle’ To Football Stadiums
To back national media around its My Circle calling plan Alltel Wireless is building related…
Youth Marketing: Tiger Targets Kids With Three-market Tour
Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally…
Press Events: Tag Heuer Creates Temporary Gallery For Media Launch
Tag Heuer transformed The Waterfront a New York City event space into an art gallery…