How Kia Accessed A World Stage With A Hashtag
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards,…
NatGeo Prepares Fairgoers for Doomsday
To drive tune-in for the new season of “Doomsday Preppers,” National Geographic Channel spent 10…
The Kia Soul YouTube Awards Pre-Party
Tapping the viral power of YouTube, Kia aligned with the platform’s first-ever YouTube Music Awards,…
Pop-Ups Reveal Kipling’s Whimsical Side
Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard…
EventTech 411: Sponsorship Technology
Every conversation in the event marketing industry eventually comes around to technology. You want to…
How SugarCRM Disrupted Dreamforce
CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest…
Social Media Top Tip: Social Staffing
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Lord & Taylor Brings Big Apple Flair to Boca
In a bid to connect with New York transplants living in South Florida and to…
Tough Mudder: How One Intrepid Editor Didn’t Die
I want to begin with a disclaimer. I am not in shape. At all. I…