EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Mulch Mobiles and T-Rex Leather Experiential Marketing Trend of the Week: Mountaintop Activations Experiential Marketing Trend of the Week: Women’s Fitness Activations Experiential Marketing Trend of the Week: Tea Time