EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers Brands Take on the World Maker Faire in New York Toyota’s Fantasy Football Hall of Fame Gets Real P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond