In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.
EM All Access: Best of EventTech with Caterpillar’s Archie Lyons
Related Articles
-
Q&A: Beam Suntory Talks Bourbon Legends and Sampling
-
Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
-
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
-
How a Blending Lab and Portfolio Sampling Brought Diageo’s Craftswomen Campaign to Life