EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles What Each Generation Really Wants from B-to-B Events—And What the Data Says From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 Experiential Marketing Trend of the Week: Curious Columns PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas