EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Consumers’ Leaked Data is Revealed at NordVPN’s Live Hacking Event in NYC Field Report: Everything We Experienced at Netflix House Philadelphia Experiential in Color Mentorship Q&A: Sofia Figueroa and Felicia Kelly Experiential Marketing Trend of the Week: Casino Plays