EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Chobani’s Digital ‘Giving Tree’ Installation Encourages New Yorkers to Make a Difference L.L. Bean’s Holiday Installation Brightens Retail Activity An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers American Express PIVOT Leverages Interactive Digital Video