EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Things We’re Fired up for at the 2026 Experiential Marketing Summit CES 2026: How Dolby Leans into Complexity at the Global Trade Show How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas