EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand The Intel Learning Lab Tour Gives Students High-Tech Educational Experiences Cocktail Art: Bombay Sapphire Sensory Auction Inspires Creative Pairing #TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI