Partner Conference Overhaul: Microsoft’s Year-Two Strategy B-to-B Events Posted on February 18, 2015 by Jessica Heasley In 2013, Microsoft boldly tore down its annual Worldwide Partner Conference to its studs, and reimagined the entire show.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Nov/Dec 2014 issue Related Articles EM All Access: Best of EventTech with Caterpillar’s Archie Lyons From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech EM All Access: Continental Tire and Non-Endemic Sponsorships Fab 50 2016: Three Insights on the Ever-Shrinking Timeline