Sneak Peek: Scenes from SXSW
Much like CES has become a trend barometer for the trade show segment, South by…
3M Rewards Ideas at its SXSW Lounge
In an unusual take on the hospitality experience, 3M at South by Southwest Interactive created…
Pots of Gold: Are Brands Missing Out?
Forget sneaking into Starbucks or begging Bodega owners for mercy—if you’re ever in need of…
Inside USG’s Internal Olympics Event
When USG Corporation, manufacturer of building materials for the construction and remodeling industries, began looking…
How a Lexus Italy TV Ad Became a Live Program
Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a…
Comedy Central Serves Up Kegs and Eggs
To drive viewership for its original TV shows, Comedy Central on March 14 hosted an…
CA Lottery Hits the Jackpot with Augmented Reality
As part of a campaign to raise awareness for its new million-dollar-prize Black Exclusive Scratchers…
IFC Takes Over Austin’s Palm Park
IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival…
It’s Me, Mario, and Pennzoil at SXSW
We suspect many a dream came true March 7 to 9 at South by Southwest…