The Plusses of Partnership
Ever since the Swedish home store IKEA first set up shop on American soil more…
Glowing Behemoth Towers over IDF Attendees
Build it and they will come. That’s the idea behind SiMan, an 18-foot tall, 700-pound…
How FedEx Earned Its Gen Y Wings
When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like…
7 New Ways To Use Twitter In Events
Whether you’re activating a consumer event, a trade show or a conference, Twitter can be…
Gettin’ Your Networking Group On
Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As…
How Nokia’s Lab Became A SXSW SCENE
Finnish tech brand Nokia brought its state-of-the-art research and development laboratory to the South by…
Intel Surprises Attendees with a B-to-C Experience
At this year’s Mobile World Congress trade show in Barcelona (Feb. 21-March 1), Intel executed…
Social Media Top Tip: Geolocation
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Agency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in 2012 than it did in…
Hits From The New York City Food & Wine Festival
Though the majority of brands activating at last fall’s three-day Food Network New York City…