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Celebri-cats Help Friskies Drive Product Trial

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The scene inside the Friskies Create & Taste Kitchen, where cats are "in charge."
The scene inside the Friskies Create & Taste Kitchen, where cats are "in charge." (Photo courtesy: Seth Olenick)

Friskies leveraged a little friendly feline competition between social media “celebri-cats” Grumpy Cat and Nala Cat to promote its varied cat food products on Aug. 20 in New York City. The Friskies…

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