EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers…
EMS 2012: Walmart Shares Evolving Strategies
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EMS 2012: Intel Rocks with Champagne and Dance-off
Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it…
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing…
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote…
EMS 2012: Nightlife With A Twist
Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award…
DuraZone Tour Offers Family-Friendly Activities
To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer…
Broadway Nails Sets Out To ‘imPRESS’
Broadway Nails is activating the second phase of a two-pronged tour on the streets and…
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade…
Ecco Brings Bloggers to Scandinavian Hideaway
Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at…