Pandora Activates a Block Party for Listeners at Summer Crush

Pandora Activates a Block Party for Listeners at Summer Crush
Pandora's Summer Crush

Pandora Throws a Block Party for Listeners in L.A.

Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki, Fifth Harmony, Tori Kelly, Rachel Platten or Who Is Fancy.

The event, the largest Pandora has produced in L.A. since it started the event series three years ago, took place on a closed-off block at Chick Hearn Square and Microsoft Court. In addition to the activations below, Acuvue brand ambassadors distributed custom binoculars ensuring a clear view of all the attendees, regardless of where they watched the performance. Agency: Stoelt Productions (sponsor activations); AEG (production).

Come along on a photo tour of the activations on-site at Summer Crush:

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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