LEGO’s Tour Strategy Targets New Fans
LEGO hit the road this summer to reinvigorate its successful Ninjago franchise and promote the…
EM All Access: How Ford is Reaching Millennials
In this episode of EM All Access, Ford’s Marketing Development Specialist Amy Green talks about…
US Open Pop-Up Spotlights Food and Sponsors
The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up…
Gamified: Inside the Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched…
Inside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at…
San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents…
Tractor Supply Launches its First State Fair Tour
You can bet the farm that consumers are paying closer attention to Tractor Supply Company…
EM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about…
Whisky Education Fuels Revamped Macallan Tour
Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise…
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a…