How to Transform Your Brand Ambassadors into Authentic Advocates

Turn Your Brand Ambassadors into Authentic Advocate

How to Cultivate Authentic Brand Ambassadors

Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes…

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This story appeared in the August 2015 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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