Data-Driven Targeting: Lexus Partners with Pandora for Pop-Up Concerts

Data-Driven Targeting: Lexus Partners with Pandora for Pop-Up Concerts
Lexus Partners with Pandora for Pop-Up Concerts

Lexus Partners with Pandora for Pop-Up Concerts

Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']