Canon Lets It Snow in Los Angeles For Camera Demos
Canon transformed a corner of sunny Los Angeles into a wintry scene with hundreds of pounds…
Lavazza Invites New Yorkers to Tweet for Coffee
To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated…
Nabisco’s Photo Booth Comes With A Big Surprise
Nabisco last month announced its title sponsorship of 5 Seconds of Summer’s 2015 concert tour…
Consumers Swap Out Light Bulbs On Cree’s Tour
Cree is an emerging brand in a space dominated by very old and very big…
Bud Light’s Social Media Lounge Connects Fans
To encourage trial and brand loyalty among millennials, Bud Light is sponsoring a Social Media…
Uber Partnerships: Seven Programs To Check Out
Ah, Uber. The Silicon Valley-born startup offering a GPS technology, app-driven taxi service has been…
Jamba Juice Takes Sampling into the Workplace
Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13…
American Express Open Banks on BootCamps
American Express Open, the arm of American Express that focuses on financial services for small…
Preview: Three Lessons from Dreamforce 2014
Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored…
Macy’s Magic Bus Drives College Shopping Parties
This fall, Macy’s Magic Bus is rolling into 15 college campuses nationwide to “whisk” students…