Nine Ways Brands Leverage Music to Draw Millennials
Music is a common thread that ties people of varying interests together. But in the…
Delta Reimagines College Partnerships
Delta this fall has entered into multi-year agreements with nine colleges that embed the brand…
The %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over…
Women in Events Share Their Must-Have Career Skills
Now, more than ever, it is imperative for women to prove their value as event…
Nescafé Clásico Delivers a Surprise-and-Delight Twist
To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum…
EM All Access: How Oracle is Saving Millions by Going Green
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the…
How a Skincare Brand Capitalized on Fashion Week
Big name brands have always been associated with New York Fashion Week, which this year…
How to Cultivate Authentic Brand Ambassadors
Brand ambassadors may be viewed as the face of a brand, but as live experiences…
Lexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce…
How Changes in Event Marketing Affect Women
There was a time when event marketers were considered glorified party planners. Heck, you planned…