SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers…
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown…
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey…
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product…
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement…
Off-Roading In Manhattan With Camp Jeep
Automakers at this year’s New York International Auto Show (April 2-12) had plenty of engaging…
Sperry Embarks on a User-Generated Content Adventure
Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the…
Five Ways The ‘Unsexy’ Brands Are Going Bold
It’s not easy convincing consumers that washing clothes, masking odors and using disposable underwear can…
Beatport’s B-to-B SXSW Event Mixes Tech Talks And DJs
Beatport, a 10-year-old online music service brand known as the “home of electronic music,” reintroduced…
Weighing In: The Pepsi and NBA Sponsorship Deal
Pepsi on April 13 announced it was taking over sponsorship rights of the NBA, leveraging…