Experience Design Insights from The Cosmopolitan Hotel in Vegas
Ninety-nine percent of the time, your experience design process should not begin with an actual…
Inside an Immersive Scotch Tasting with Bacardi
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with…
Bacardi Immerses Consumers in the Story of Scotch
Bacardi on Nov. 10 placed five of its single malt Scotches at center stage with…
Groupon Takes #GivingTuesday Live in Chicago
Groupon on Nov. 8 transformed a coat drive into a live experience for families in…
GitHub Universe Adds a Tactile Vibe to its User Conference
When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and…
Six Trends in Event Food to Implement in 2016
Flip on your television any day of the week and you’ll find a food show.…
Tech Breakdown: Amex’s US Open Water Wall
American Express is known for its ambitious activations, and on Aug. 26 at the American…
Five Tips for Leveraging Real-Time Video to Build Event Buzz
As photos give way to video as the sharable medium of choice, event marketers are…
Ford’s College Ambassador Challenge Picks up Steam
The Ford College Ambassador Challenge, which wrapped in November and is in the voting phase…
Plated Tour Helps Consumers Cook More, Live Better
Upscale dinner delivery service Plated recently put its meals on wheels for a nine-city mobile…