EM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about…
Whisky Education Fuels Revamped Macallan Tour
Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise…
An Insider Look at Fast Company’s Magazine Event Strategy
Fast Company is well versed in the value of the live magazine event as a…
Complex Magazine Targets Pop Culture Influencers
Recognizing that not all the cool people in New York City flock to the Hamptons…
KLM Royal Dutch Airlines Immerses New Yorkers in The Netherlands
To promote itself as the best option to fly from New York to Amsterdam (and…
Why Bonnaroo’s Signage Appeals to Millennials
Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this…
EM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks…
JetBlue Goes Retro with an Airport Pop-Up
Airport. It might as well be a four-letter word. If you haven’t experienced gunning it…
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable…
BFGoodrich Gets Traction with Driver Enough Challenge
BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to…