:

Subscribe

Subscribe
Advertise With Us
Jobs
About Us

LinkedIn
Twitter
Facebook
RSS
Instagram
Pinterest
Email
YouTube

Log In

B-to-C Events
B-to-B Events
Trade Shows
Performance
- Performance IQ
- EMMC x EM
Community
Lists
Awards
Our Events
Subscribers

EVENT RFP PARTNER SEARCH

Search

Search

B-to-C Events
B-to-B Events
Trade Shows
Performance
- Performance IQ
- EMMC x EM
Community
Lists
Awards
Our Events
Subscribers

EM All Access UFC EventTech

EM All Access: Inside UFC’s RFID-Driven Sin City Takeover

Video Gallery, Technology

Posted on March 7, 2016 by Event Marketer

In this episode of EM All Access, VP Global Brand Marketing Jessica Roosli takes you inside UFCs epic Sin City takeover.

LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Forgot Password?

Posted by Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives acr oss the spectrum of face-to-face marketing. →
View all articles by Event Marketer →

Related Articles

The Brief: Micro-Restaurants and Pop-up Cathedrals
How Superhuman Used SXSW as Launchpad for its Rebrand and AI Ethos
CES 2026: An Insider Tour of the Caterpillar Booth Experience
The Brief: Pedal-Powered Stores and Alternate Realities

Trending NowFrom the Web

How Coach Co-Created a Campaign With Gen Z Communities Around the World
Macy’s is Celebrating Key Celebrations in a Year-Long Event Marketing Push
Data Is Only Half the Story—Here’s How to Balance It With Real Human Emotion
Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds
Why American Express Launched an Insanely Tiny Airport Lounge With Only 33 Seats

EVENT PEEPS | PODCAST

Podcast: The Work-Life Balance Reset, with Melissa Vilders of SAP
Podcast: EM Editors Take San Diego Comic-Con 2025
Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart
Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

View All Podcasts

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

About Us
Magazine
ADVERTISE WITH US
Subscribe

It List: Top 100 Agencies
Fab 50: The Best Fabricators
B-to-B Dream Team
The Event RFP Superbook

Awards
- Ex Awards
- Experience Design Awards

Conferences
- Experiential Marketing Summit
- Trendwatch

Learning

LinkedIn
Twitter
Facebook
RSS
Instagram
Pinterest
Email
YouTube

© 2026 Access Intelligence, LLC – All Rights Reserved. |

Privacy Policy
Cookie Settings
Contact Us
Diversity, Equity, Inclusion & Belonging
Accessibility Statement