B-to-C Events

Google Chromecast Drives Trial at Music Festivals

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Festival activations: Google Chromecast at iHeart Radio Jingle Ball

To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos…

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More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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  4. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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