BFGoodrich Gets Traction with Driver Enough Challenge
BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to…
How History Keeps Comic-Con Activations Fresh
“Vikings” is one of History’s most successful TV shows, which is why for the past…
Harley-Davidson Takes Project LiveWire Global
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged…
EM All Access: Pepsi’s Tips for Using Live Events as Content Generators
In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand…
Zappos Gets Weird with Bay to Breakers Title Sponsorship
Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s…
Cover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage…
Three Strategies For Creating Concert Content
Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right…
How Women in Event Marketing Stay Cool and Confident
Women in event marketing are a pretty confident lot, however, even the most self-assured can…
Feeling the Burn at SELF Magazine’s Up & Out Studio
It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising…
Wellness TruFood Pet Sampling Goes Epicurean
Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like…