Five Principles Driving Pepsi’s Live Events
Pepsi has been shaking up the beverage category over the last year, implementing a design-led,…
How the Future Show Keeps Under Armour Sharp
Few know about it. But those that do say it’s an experience unlike anything in…
How TNT Boosted a Series Premiere at Tribeca
Looking to add an extra layer to its presence at the Tribeca Film Festival, TNT…
Five Ways to Be an Experiential Brand with Soul
Peter McGuinness, chief marketing and brand officer at Chobani, kicked off day three of the…
Inside the Unconference: Lessons From Three Offbeat B-to-B Events
If you’ve ever attended a session taught by a cowboy poet around a campfire, spent…
Seven Ways Tech Conferences are Modernizing the B-to-B Experience
When it comes to business meetings and events, it just doesn’t get any bigger than…
EventTech 411: Registration and Guest Tracking Solutions
From the creators of EventTech, the industry’s largest learning lab on event technology and live…
Citi Gets Social at Taste of the Nation Events
Citi wants to be known for its “hero moments” that offer cardmembers the inside track…
HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event…
Heineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house…