B-to-C Events

Q&A: American Express on Data Collection at the US Open

By
DB_Winner_American Express US Open_EDA 2015
Experience Design Award Winner—Partner: Momentum Worldwide | Client: American Express | Project: You vs. Sharpova (Best Single Technology Interactive)

Deborah Curtis[/caption]
Data collection is a big deal at American Express, which in May received Event Marketer’s prestigious Grand Ex Award for its US Open Tennis sponsorship activation (and earned…

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