Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events
What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares…
Experiential In… Baltimore
With Baltimore native Sandra O’Loughlin at the helm, this month we sail into some of…
How Intel Extreme Masters is Driving the Growth of Esport Tournaments
It’s eerily quiet in the halls of Oracle Arena in Oakland, CA, when I arrive…
The Macallan Centers its Influencer Events on Shareability
To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky,…
CES 2017 Part Two: Six More Steal-Worthy Ideas
Our coverage of CES 2017 continues with more trend spotting and highlights from booths on…
CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor
It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES…
Inside Seven Top Activations From the Summer Olympics
Every Olympics seems to have its fair share of controversy and this summer’s Games in…
REI Camps Out With Trail Runners as a Ragnar Series Sponsor
In an age of virtual reality and other high-tech interactive engagements, one brand is forging…
Inside The 3% Conference: An Event Born From a Movement
According to multiple studies, female consumers control about 85 percent of the buying decisions in…
Social Media Tip of the Month: Twitter Moments
As storytelling continues to serve as a critical component of most event marketing strategies, social…