The Macallan’s Influencer Events Center on Shareable Moments

The Macallan Centers its Influencer Events on Shareability

Launches, B-to-C Events, B-to-B Events
Posted on January 9, 2017 by Sandra O’Loughlin

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions…

LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Tags:, , , ,

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |