B-to-C Events

The Macallan Centers its Influencer Events on Shareability

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The Macallan’s Influencer Events Center on Shareable Moments

To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions…

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