Why Oracle OpenWorld May Transform All B-to-B Events

Why Oracle's Quest to Transform OpenWorld May Transform All B-to-B Events

Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual…
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This story appeared in the December 2016 issue

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