Hallmark Pulls off a Paperless Conference - Event Marketer

Hallmark Pulls off a Paperless Conference

The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values a meaningful message delivered in a physical form, be it a greeting card, plush toy or figurine. But…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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