b-to-b events Archives - Event Marketer

b-to-b events Archives - Event Marketer

Posts tagged with ‘b-to-b events’

August 16, 2021

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...

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September 29, 2017

Six Ways to Engage Millennials at B-to-B Events

How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...

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September 25, 2017

Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is...

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September 7, 2017

Six B-to-B Event Insights from Year Two of eBay Open

With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of...

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