Archive

Tag: b-to-b events

  • Attendees in front of the OR sign
    B-to-B Events

    Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

    “Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show […]

  • panasonic ces
    B-to-B Events

    Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

    Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most […]

  • Mohawk Flooring in-person roadshow
    B-to-B Events

    How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future

    Throughout the last year, Mohawk Flooring North America’s offices and manufacturing facilities remained open, which meant when it was time to showcase the new products and innovations its 20,000 retailers expect each year, the company was prepared to meet the demand, but didn’t have a way to reach them. Important Q1 shows for 2021, like […]

  • Millennials_stock
    B-to-B Events

    Six Ways to Engage Millennials at B-to-B Events

    How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce, […]

  • Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed
    B-to-B Events

    Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

    Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is […]