Nine Music Festival Strategies That Hit All the Right Notes

Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful activation strategies are helping brands cut through the clutter to foster authentic connections with festivalgoers. From personalized swag and VIP access, right down to those heavenly misting tents, on-site engagements are making a measurable impact. Here, a look back at nine music festival strategies that hit all the right notes.

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