Nine Music Festival Strategies That Hit All the Right Notes - Event Marketer

Nine Music Festival Strategies That Hit All the Right Notes

Between the blazing heat, blaring music, flamboyant ensembles and free-flowing booze, music festivals aren’t always the easiest places for brands to capture consumers’ attention. Add to that the sheer volume of sponsors vying for attendee mindshare and the landscape is that much harder to navigate. But in spite of these varying forms of distraction, powerful activation strategies are helping brands cut through the clutter to foster authentic connections with festivalgoers. From personalized swag and VIP access, right down to those heavenly misting tents, on-site engagements are making a measurable impact. Here, a look back at nine music festival strategies that hit all the right notes.

  • Bose Treats Music Fans to Pop-up Activations at Bonnaroo

    Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed...

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  • Why State Farm is ‘Here To Help’ at Music Festivals

    State Farm is on a mission to make the festival experience more pleasurable for music fans. Forgot your sunscreen? Toothpaste? Need a bandana? Pop into State Farm’s Here To Help house to pick up what you need.

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  • Budweiser Crafts a Country Music Festival Strategy on Authenticity

    Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a significant expansion of Budweiser’s investment in country music, kicked off at Stagecoach Festival in Indio, CA, April 29-May 1. The open-air build out,...

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  • Steal-Worthy Ideas from Fashion Brands at Coachella

    Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.

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  • Heineken’s Kinetic Dance Floor Lights up Coachella

    With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered...

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  • Music Festival Strategies: 10 Ways Toyota Engages Fans

    Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.

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  • Google Chromecast Drives Trial at Music Festivals

    To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos with Google product specialists, meet and greets and other touchpoints. Google also activated a similar experience at Outside Lands in San Francisco last summer. Both events contributed...

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  • AT&T U-verse Draws Consumers with Graffiti Art

    The sky was the limit for AT&T U-verse at the Austin City Limits Music Festival, where the brand promoted its GigaPower Internet and TV service through a host of engagements that aligned themselves with the event’s culture. Over two three-day weekends (Oct. 2-4 and 9-11), the brand offered demos by local artists, a recharge lounge...

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  • Samsung Leverages a 15-Second Video Strategy

    Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer...

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