Bose Treats Music Fans to Pop-up Activations at Bonnaroo
Bose made its debut at the Bonnaroo Music and Arts Festival in June with a…
Target Debuts New Clothing Line with a Pop-up Playground
To celebrate the launch of Cat & Jack, its new clothing line for kids and…
More Exclusive Insights: Women in Events
We recently brought you a sneak preview of one of our Women in Events roundtable…
Q&A: American Express on Data Collection at the US Open
Data collection is a big deal at American Express, which in May received Event Marketer’s…
Ford Revs Up a Drivable ‘Escape the Room’ Event
With its sights set on millennials, Ford in partnership with the I Love New York…
New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign…
Women in Events Talk Industry Challenges
We speak to female marketing executives at major companies throughout the year about the campaigns…
HP Hosts an ’80s-Themed Training Event in Toronto
HP armed its sales force with information about its print security offerings at an ’80s…
Event Design Tour: Beauty Editors Explore Maison Lancôme
Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion…
IBM Live-Wires its Tony Awards Sponsorship Watch Party
IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer…