EM All Access: How Oracle is Saving Millions by Going Green
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the…
How a Skincare Brand Capitalized on Fashion Week
Big name brands have always been associated with New York Fashion Week, which this year…
How to Cultivate Authentic Brand Ambassadors
Brand ambassadors may be viewed as the face of a brand, but as live experiences…
Lexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce…
How Changes in Event Marketing Affect Women
There was a time when event marketers were considered glorified party planners. Heck, you planned…
Khaki-Clad Bus Drives FOX Sports 1 Football Tour
FOX Sports 1 on Aug. 22 kicked off the college football season with a nine-city…
Inside Essence Festival: Big Brands, Big Experiences
What started 20 years ago as an anniversary event for Essence magazine has grown to…
Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping…
How Modern Dietary Needs are Affecting B-to-B Events
It’s no secret that food plays an important role in the overall success of business…
EM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle…