CES 2018: HP and Intel Festivalize Their Annual Customer Experience
HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations…
Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour
It was a sendoff fit for the world’s greatest rock band. Four cities in four…
CES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’
In the 10 years since Spotify was founded, one thing has become clear to the…
Three Tips for Activating Kid-Friendly Events
Educational Components and Friendly Competition Lead the Way When it comes to catering to…
CES 2018: Netflix’s ‘Altered Carbon’ Series Promo Disrupts the Show Floor
It looked like your average tech startup exhibit at the Las Vegas Convention Center during…
CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes
Intel is known for its signature design focal points within its booth space at CES.…
Wake up and Smell Eight Strategies for Brewing a Coffee Experience
Coffee, java, joe, mud—whatever you want to call it, you’re in the minority if it’s…
#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game…
New Year, New View: More Inspiring Insights from the 2017 Dream Team
What are some of the things a good event marketer prioritizes in their programs? Aside…
CES 2018: Twitter Commons Features Conversation and Cultural Relevancy
Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee…