New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018

Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year, we look back at a year’s worth of sampling events and experiences in the spirits and beer spaces. Cheers.

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