B-to-C Events

Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia

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All in the Details: Altos Bodego Offers Tequila-Inspired Cocktails, Back-of-House-Party
Back of the House Party: You’re not part of la familia unless you’re given access to the back of the house. As the evening progressed, the crowd turned up to Hispanic remixes from a dj toward the back of the room.

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated…

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