A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
In the automotive industry, launch events often include the media, of course, a ride and…
High Brew Targets an Unlikely Audience at SXSW: Roadies
Plenty of organizations have mantras, but few transform them into live experiences. High Brew did…
VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that…
Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’
If you’re anything like us, you’ve probably fantasized about being filthy rich a time or…
Data Security and Events: Seven Tips for Building a Bulletproof Strategy
The majority of event marketers will tell you that keeping attendees physically safe is at…
WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum
For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural…
Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers
If you’ve ever attended the SXSW Conference & Festivals, you’ve probably experienced scurrying between endless…
10,000 Bouquets: FTD and PopSugar Celebrate International Women’s Day
Flowers are an ageless item, able to transcend generations as a symbol of celebration. To…
Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend
One might argue that NBA games are as much about who’s sitting courtside as they…
March of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding
March of Dimes, like most nonprofits, has through the years relied on a traditional calendar…