State Farm on Esports Sponsorship for Non-endemic Brands

State Farm on Esports Sponsorship for Non-endemic Brands

State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the…
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