Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships
As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars…
At SXSW, Facebook Opens the Doors to its Art Department CSR Program
Social networking sites are about connecting the world and communities, ultimately, through our devices. But…
Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
Since the dawn of event marketing, one of the industry’s greatest challenges has been proving…
Micro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day…
How Platforms Like Braindate Help B-to-B Attendees Build More Relevant Networks
A decade ago, swapping business cards or meeting up for a quick drink at happy…
SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project…
Meet the Speakers, EMS 2019: Walmart and Reinventing the Conference Wheel
We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit,…
How Chevy is Making a Difference Among Girls with its Soccer Sponsorship
Sponsorships connect brands to consumer passion points, but they can also open doors to help…
Hold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as…
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and…