Five More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner…
Bacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show
The Bacardí Rum Room event series made a pit stop at the Faena Forum on…
Stories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen…
Stories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in…
Stories of the Year, No. 3: Event Marketers Literally Clean up Their Act
Environmental experts predict that by the middle of the century, our oceans will contain more…
Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences
Over the past 12 months, chances are you’ve been invited to (or helped activate) a…
Stories of the Year, No. 5: Visible Charges into the Event Space with a Phone-themed Pop-up
Wireless provider Visible came charging into the experiential space this year to intro its brand…
Stories of the Year, No. 6: Netflix Promotes ‘The Irishman’ with a Password
Here’s a program that will change the way you think of the experiential takeover. Traditionally,…
Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials
Say what you will about millennials, but this generation has been behind monumental changes in…
Stories of the Year, No. 8: Absolut Makes the Planet Fashionable at Coachella
Marketers know that younger generations expect more than lip service. If you’re a green-focused brand…