Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament

32 teams were randomly selected from a pool of registrants to battle each evening in the virtual esports tournament.[/caption]
In the wake of canceled events and social distancing orders, media brands…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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