Cabo Wabo Tequila Targets BBQ Influencers at Foodie Festivals

Cabo Wabo Targets BBQ Influencers at Foodie Festivals

Premium tequila brand Cabo Wabo for a second summer is spicing up its messaging to BBQ influencers with its “A Thicker Cut of Life” program, which brings BBQ experts to foodie festivals throughout…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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