Stories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in…
Stories of the Year, No. 3: Event Marketers Literally Clean up Their Act
Environmental experts predict that by the middle of the century, our oceans will contain more…
Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences
Over the past 12 months, chances are you’ve been invited to (or helped activate) a…
Stories of the Year, No. 5: Visible Charges into the Event Space with a Phone-themed Pop-up
Wireless provider Visible came charging into the experiential space this year to intro its brand…
Stories of the Year, No. 6: Netflix Promotes ‘The Irishman’ with a Password
Here’s a program that will change the way you think of the experiential takeover. Traditionally,…
Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials
Say what you will about millennials, but this generation has been behind monumental changes in…
Stories of the Year, No. 8: Absolut Makes the Planet Fashionable at Coachella
Marketers know that younger generations expect more than lip service. If you’re a green-focused brand…
Stories of the Year, No. 9: Taco Bell Spices Up the Hospitality Space
If we may speak freely, Taco Bell is doing some cool shit. The brand has…
Pop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight…
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco,…