A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon, Hasbro, street art Related Articles Pinterest Brings Gen Z Wedding Trends to Life at NYC’s City Hall A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign The 2025 Fab 50: Recognizing the Event Industry’s Top Builders B-to-B Dream Team 2025: Meet Pedro Chira