A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon, Hasbro, street art Related Articles What’s Your Event Vibe? Inside a Low-key Fujifilm Launch Opportunistic Stunts Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions 2025 Upfronts: Disney Works its Magic with Storytelling and Supreme Star Power