A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon Related Articles Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience The Brief: Tanq Holidays and the Wienie 500