A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon Photo Gallery, B-to-C Events Posted on July 19, 2023 by Rachel Boucher To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Hasbro, street art, superfans, QR code, Transformers, street teams, guerrilla campaign, art installation, 90s, commuters, Amazon Related Articles Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity Field Report: Top Exhibits at Design & Construction Week 2025 From Mobile Studios to Popcorn: Five Ideas for Upfront Experiences Experiential Trend of the Week: Cinematic Campaigns