Launch Events: MINI Goes Electric in Miami

Launch Events: MINI Goes Electric in Miami
mini launch miami 2020

A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch

Sometimes, a billboard is too flat and a static car display doesn’t tell the whole story. To support the March 7 launch of its new, all-electric MINI Cooper SE, MINI transformed a proposed media…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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