B-to-C Events

Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue

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Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue

The brand stopped at iconic Manhattan sites to interact with consumers and record footage.[/caption]
To build awareness of its brand and draw attention to its first New York City-based location, German…

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