A&E Dispenses ‘Bates Motel’ Brownies B-to-C Events Posted on March 27, 2014 by Rachel Boucher Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Introducing the 2026 Experiential Marketing Summit Advisory Board 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More