A&E Dispenses ‘Bates Motel’ Brownies B-to-C Events Posted on March 27, 2014 by Rachel Boucher Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: ‘Pouroscope’ Stations and Billboard Bars Watch: March 2026 Experiential News Commentary Experiential Marketing Trend of the Week: Red-Carpet Activations 10 Things We’re Fired up for at the 2026 Experiential Marketing Summit