A&E Dispenses ‘Bates Motel’ Brownies B-to-C Events Posted on March 27, 2014 by Rachel Boucher Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC The Brief: ‘Pouroscope’ Stations and Billboard Bars Experiential Marketing Trend of the Week: Mountaintop Activations The Brief: Frozen Cities and Sky-High Sports